Evaluating Adtopia (Advertising and Utopia) Essay

Evaluating Adtopia (Advertising and Utopia) - Essay ExampleHummer A High Mobility Multipurpose Wheeled Vehicle (HMMWV) with supreme off road ability, and a major union attention getter. You can go from being an outcast to a winner with this non-environmental friendly fomite. This ad attempts to describe a drivers utopia, an advertising promise. When in reality, the Hummer as many other vehicles, pollute the environment, destroy the landscape and may be responsible for injury or death. Could the Hummer in many ways be a secret war on humanityThis ad gives the idea that the Hummer is the ultimate off road warrior. However, it drives poorly on the street, and there is no room for such a big vehicle with low power at such a high price. It needs are roads with stigma or mud, preferably with rain or snow. If you live on a farm, a ranch or in the desert, it is one unstoppable and indestructible vehicle but if you live in the city where most of us live, the Hummer is only useful for gettin g you around the city. The utopia in this ad does identify with the fantasy, idealisation and an image of impossible perfection. However, it is evidence that the Hummer is another utopia that has gone sour.Budweiser Because Budweiser, the nations most widely consumer alcohol beverage has lost ground recently to liquor and wine, the create from raw stuff company seeks a more stylish image for its beer. These ads display new and unusual packing, and are placed in bars and restaurant to create a sense of utopia which Sam Adam as managed to successfully convey. As you mentioned, everyone in the ad is having a great time in such happy togetherness. Negatives of alcoholism, fighting, hangovers and favoritism are absent. The ads do exclude the unattractive, elderly and obese and only contain those who are attractive. unless hoping to make its existing products seem more distinctive and without changing the content of the ads, Budweiser new ads are chic and the colorful aluminum bottle s give the product a funky post-modern look. The ads give the product a hip, retro-chic appearance. How impressive though alcohol is harmful to health, through advertising, the brewer has achieved utopia with its more sophisticated, upscale image. wild Lobster Great service, good seafood where a family can share a plate of beef legs and discuss the topic of the day. Girlfriends can meet to gossip while dipping lobster tails in butter and keeping track of who is doing what. Without the use of people in their commercials, Red Lobsters ads make this connection possible. You are absolutely correct in your observation endless quantity, no consequences for eating, no people in the commercial, and the relationship with food is significant. But these ads show an extraordinary sense of utopia. In my experience at Red Lobster, the food was delicious and this ad was excellent in delivering my experience. The commercial revealed clues as to where character and quantity reside. It was a rememb ered utopian experience. Walt Disney Welcome to happiest place on earth Walt Disney World. The television commercials all advertise the utopia that Walt Disney has managed to build. Such ads boast the perfect week, fun for the exclusively family, not just the kids. These ads typically show a family of four-mother, father, and children-laughing, smiling, and enjoying their time at Walt