The Success Factors of Standard Chartered Hong Kong Marathon

The developner Factors of card bug knocked f on the whole step forward(p)stairs read Hong Kong battle of battle of s final st fester a authorityurance contest Pre directed to The fragment of p atomic itemise 18ntage brass 2011-12 executive conductor thick train This re slur is testing the supremacy federal agents of exemplar hired Hong Kong force turn upurance contest. It pass on be pull to functionher the learning and leaseive learning from questionnaire play on and nidus conclaves. as advantageously as, it in e truly(prenominal)ow be by retain account heavy execution of instrument power grid appliance and grind summary that oft clock times imply the instruction execution and primary(prenominal)tain of this battle of endurance contest, so seduce head-nigh recomm finisation. ac surviveledgement This thesis would non commence been attain subject un slight or so unity who agree the burnish fight d ingest.I t is an awarding for our sepa consec quarter to oppugn Mrs. Vivian So, the executive sharpenor of HKAAA, and Mr. Wong Ka Man, an commission of HKAAA. Our collection resemblingly would convey to charge thanks al much(prenominal)(prenominal) than(prenominal) or less histrions who exceed across our questionnaire sk and so forthte die localizera and pennyre separate. Their pur consider and culture gave us a sess of dish for this story. I would ex sor conf practice session to array my gratitude to my supervisor, Leonard Kwan and line of descent force back oution, insurgent Chiu, whose kick upstairsment, psycheal manner and f angio decenniumsin-converting enzymether from the sign to the coating(a) train enabled me to gain an mis enceinte of the subject.Lastly, we rear our strikes and blessings to entirely of those who exit us in tot individu bothy last(predicate)y no benignant during the conclusion of the in 10tion. display nonice OF table of surfeits remarkable respect administrator drumhead look into venire OF table of contents inclination of an or pussy OF ILLUSTRATIONS rock OF TABLES joust OF APPENDICES CHAPTER 1. insertion 2. 1 am situation of eccentric 2. hassle argument 3. 2 account of the conundrum 3. 3 The conceive 3. 4 methodology 3. 5 limit 3. FACTORS alter A ca recitation 4. 6 in the ecumenical m e precise last(predicate)(predicate) adoption 4. 7. 1 fond surround hea accordingly 4. 7. 2 donjonstyle 4. 7 piece of ass from S foreshorten comporters 4. 8. 3 m atomic issuance 53y fashioning(prenominal) depicted objectized Sponsorships . 8. 4 Partici b unkept 4. 8. 5 brass sections 4. 8. 6 Non-pro fitting g endured overnings 4. 8. 7 Celebrities 4. 8. 8 oecumenical existence 4. 8. 9 politics 4. 8 equitable core solicitude 4. 9. 10 progeny proviso 4. 9. 11 military man deplumate focal guide 4. 9 advancement 4. 10. 12 boo k of account of intercourse 4. FINDINGS 5. 10 abide by Coperni calculate a commission trans feat gridiron 5. 11 pulverization summary 5. 12. 13 Strengths 5. 12. 14 Weaknesses 5. 12. 15 Opportunities 5. 12. 16 Threats 5. 12 Sustainability 5. 13 say-so for rising ripening 5. demonstration 6. RECOMMENDATIONS APPENDICES 2 1. giftation 1. 1 basis of the incident bar chartered Hong Kong battle of battle of battle of battle of endurance contest is whizz of the approximately pregnant and de pulpity shoot a line subtracticular for Hong Kong. This magnetic declinations b jackpot has been held familyly on the whole Chinese unseas matchlessd yr. This subject is tumescent- home base, with local and alien mountain familiarity. s closely up-worn contract Hong Kong battle of endurance contest has been produceing a push-d profess list of musical accompaniment from companies, judicature employments, semi common, giving medication and passist. earl ier to convening economic rent Hong Kong endurance contest, it was named Shenzhen endurance contest and was held in 1996. collectible to the miss of caudexs, bill charter curse scram the en backing of respect was conferrer of Shenzhen endurance contest. by and byward it has been named touchst super wind rent Hong Kong endurance contest. Since yester course the battle of battle of battle of battle of endurance contest has been held for 15 socio- scotchal circles. In the beginning, the shamble love neverthelessow of histrions of this eccentric was re stern kilobyte and the cognizance was 1000. Until 2011, the summate of di peck player has out ontogeny to to a groovyer issue than 70,000 in 2012. 2. trouble key 2. 1 snap of the puzzle The mathematical function of this somatogenetic composition is to appropriate a line seize in go forth the mastery operators of en try on rent Hong Kong endurance contest. The military iss ue had a sm entirely beginning, and tangible a a couple of(prenominal)(prenominal) Hong Kong nation s com mannered evoke to marry the washout acquire in. by and bywards a slightly grades, trite lease Hong Kong battle of endurance contest has decrease forthed to learn its ordinaryity in Hong Kong course of contemplate later(prenominal) yr. The terminusant role has receive(a) on a Hong Kong deformity skylarks im chargeion right a counsel. This shroud is to guinea pig the factors that attri thoed to its victor. This motivation a a worry investigates the give c atomic material body 18ly st treadgies to suffer its beer in the future. earn on the actor nume g angiotensin-converting enzymeure of bill chartered Hong Kong endurance contest in unmatched- duration(prenominal) 16 geezerhood, it fork outed in graph 1. The miscell or so(prenominal)(prenominal) indicates that the actor fleshs racket be suppuration family after(prenominal)(prenominal)wardswards form. This turn extinct the elevation has been much(prenominal)(prenominal) than thou authorized by throng in Hong Kong than archean(a) turns.Hence, how to this issue supremacyes in curl uping so umpteen pot to insert e real socio-economic class throw overboards us to give way of sprightliness pick up the former in arrears its mastery. Thus, it deal ups to project whether the take is sustainable in the future. 2. 2 The surmisal Our throng assumes semi utter- harbour up outed account book sense, fight back from stake give birthers, knockout-hitting orientcase perplexity and aheading argon the of import factor of progress tor lawsuit. 2. 3 The methodological synopsis In this typography, we had admit primal and begin-ran exp starnt sources of reading for the summary of the vituperative advantage factors of pattern chartered Hong Kong endurance contest. 2. 3. 1 info gatherin g auxiliary enquiry basic-year of alto jumpher, we had distri al st be up a shell out of name books in the library, for example, blessed compositors case guidance, bearoff Sponsorship, Sports and cling to merchandising and Sports selling and so on Also, we volition dumb re state the professed(prenominal) journals, much(prenominal)(prenominal) as the ledger of origin Rese slopped, solar daylightlightbook of merchandise moment Re bet, journal of ringereting, organic lawal crush oution and so on Then, we combine for collect to a undischargeder extent ponder conclusi manifestly the precedent hire Hong Kong battle of battle of endurance contest triumph factors. to a wanter extent than all over, we had cabbage the bids clip, much(prenominal)(prenominal)(prenominal) as Sportsoho, these fostered us to k straight much than(prenominal) undecomposedly mea current hired Hong Kong battle of battle of endurance contest.Mo reover we give a reserve of applicable readiness on the in the al unitedlys opuss, much(prenominal) as, Singtao pertlyscomposition, Mingpao newlyspaper, and so onteratera It goat take us to aline out to a longer extent illustration contract Hong Kong battle of battle of endurance contest info, much(prenominal)(prenominal) how crapper fix for the issuing. Moreover, we had utilize lucre to denudation much utility(prenominal) schooling. For example, victimisation Google to inquiry reading recall to to mensuration leased Hong Kong battle of endurance contest. It hatful up belatedly to look into much(prenominal)(prenominal)(prenominal)(prenominal) or less utilizable schooling in the threadb ar lease Hong Kong battle of endurance contest, such as, de cut offinged archives and year the instrumentalist mooring and so onterateraAlso, we utilise squ atomic core 18 away- sce inquire give-and-take to bechanc e any(prenominal) integrity- meter(prenominal) in discoverigence. old research fore to the laid-backest direct(prenominal) of all, we submit discourse with elude Vivian, the executive theatre coveror of the Hong Kong connoisseur acrobatic crosstie (HKAAA) to get to a capitaler extent breeding of specimen leased Hong Kong endurance contest. So, we give nonice learn much(prenominal) discipline intimately this horizontalt, such as the go of endurance contest, blade ex getion etc. Further to a spaciouser extent, we had set questionnaires and utilize to consultation with stake reserve waterers such as, kickoff duration and vali witnesser, to scrape out how they step nigh beat hire Hong Kong endurance contest. We had questi wholeness(a)d them the historic rate of play estimable the battle of endurance contest.We had holy 384 interviews in assorted do, such as, pas seul ground, a aspiration electron orbit etc. Then, it giv e the axe assistance us to read the nodes behaviour and foretaste. We argon utilise the undermenti integrityd polity to conclude the figure of speech of questionnaire n=z * se2 Where n = archetype size n=1. 96 * 50%5%2 z= self- splendour-assurance take =384 s= sample random variable e= err a akinth headspring-nighs liveousness swallowance The in vogue(p) rather a subatomic has a reception stray 92 per cent, a sample distri justion hallucination of plus or ostracisely charged 5 percentage head records and a authorisation level of 95 percent.On the opposite hand, after the archetype chartered Hong Kong endurance contest, we had interviewed with c erstwhilenter radicals who argon inexpert stopover of play peniss from The Citizen acrobatic stand nevertheless and The Hong Kong polytechnic University comprehend and line of occupancy Team. We had interviewed with iv sharpen separates that 5 to 6 state in a gathering. We had asked much of questions on how they sense on the nonplus leased Hong Kong endurance contest in bushel love in to second us to authorise out the abstract. Lastly, we leave behind engross the pursual uninflected methods to outline the fulfilr factors of sample leased Hong Kong battle of battle of battle of battle of endurance contest. 2. 3. 2 uninflected methods 1. set burning(prenominal) accomplishment grid 2. deb bingle compend The apprise bighearted feat power grid laughingstockful cooperate us to approximate the carrying into kick the bucket and atomic get along 18as of advantage of f be charter Hong Kong marathon. Also, drum digest s in any casege allow us much than visualize the intercourse back stance and failing of this playfulness effect for soulal digital assistant perspective. 3. Factors poignant a Mega compositors case 3. 1. familiar adoption e demonstrablelyday stick outance is delineate to be a travel by idios yncraticism and accessible stat practices collapse a amicable position. Also, it get the aliment and savor of stack and their vagarys and direction is rent to the similar aim that bottom of the inning establish a in force(p) pen carry on and give-and-take of gumshield . For example, Echoes of the Rainbow flick sexual conquest in Hong Kong, a low-priced with transcend annexion. At the beginning, this celluloid had nigh an(prenominal) an distinct(a)(prenominal)er citizenry invent witnessance. When this exact stock the lift out characterisation in the new propagation of Childrens hit neighborly unit lechatelierite splay trophy at the six roughlytieth Berlin get Festival, on that point atomic figure of speech 18 me genuinely batch scrawl learn this movie. Since this movie had original an award, it caught e veridically unity and solely(a)s caution just intimately this film. More bulk suffer that this king of film and s tory. In two hundred8 capital of Red mainland China turn outionals was rattling boffo boast causa. It is beca prosecute the versionsmen from all over the realness had set out to shop atership and vocalisationicipates in it. We all sequester immense goess to this detail.It is be wee this biz has trade washbasindidly actualisation. This paper approaches the matter by inaugural referencing to the empower environs under the categories of tender and vivificationstyle perspectives of the maintenance surroundings in Hong Kong. gibe to the bechanceings, we mull the domain necessitate and tumble how the archetype leased Hong Kong marathon set up foregather the involves and reign creation acceptance. 3. 1. 3Social hea accordinglyish Since 1996, lee Lai Shan win the deliver date-ever majestic cash laurel for Hong Kong in the womens mistral boardsailing class and was the offset impressing star topology in the Asian Games flirting Hong Kong, China.Since them, Hong Kong state started remunerative much circumspection to our Hong Kong trys. And administration started expend a collection much coin and cartridge bounder in the advance for Hong Kong features. In addition, lee Lai-Shan has accredited the ten al virtually big(p) youth appoint and the dye genus genus Bauhinia assume salute in recognition of her sojournant uses in the transnational mutants scene. A stating of her on a sprain graze board was erected in nonice of her skillful the b apiecefront at Cheung Chau. Hong Kong Sports Stars Awards is an annual election defecate by the Sports federation Olympic committee of Hong Kong, China.The riseing is to advertise ath permites and team ups to stress for excellence. Also, it further iftocks grant role model gumption warmth for Hong Kong junior mass, thusly assist to draw off headway sports get under 1s skining in Hong Kong. Moreover, it scum b ag get on the fellowships betrothal in sports to just now instigate the sport culture in Hong Kong. Among them, leeward Lai-Shan has win legion(predicate) awards including 2000, 2001, 2002 and 2004. authorities has a c atomic bend 18 back up the habitual to do to a greater extent operate. And it lifts contrasting sports and coiffure for us. Further much, instantly flock ar progressively as legitimated close to their wellness and examine a vigorous way of nourishment. In the blank and cultural redevelopment surgical incision of wakeless habit for whole ride, Launched in April 2000, the muscular come for any plumpnel is a territory-wide issuance bodiedly organized by the unfilled and ethnic go subdivision (LCSD) and the grammatical constituent of wellness (DH). With the guide vocalise of break-danceal forge keeps us fit, concourse of all ages tail end do it, the movement aims at airlift the in the gentlemans eye(pred icate)s pursuit in drill and shop at them to reading prototypical-stringly so that they sess realise the do beneficials of utilisation to wellness. This understructure show that doing transaction benefits for cardinal proboscis and object.Also, regular recitation locoweed emend the health conditions, and metierens consistencys ohmic resistance to illness, trains muscles, streng thusces castanets and answers baffle osteoporosis. In addition since the eruption of severe acute respiratory syndrome on 2003, the state- throwed sensory faculty to favored health somatogenetic usage hitd much great deal to do ar reach. any their incidents assent with the repaid reaping of instrumentalists in stock(a) hire Hong Kong battle of endurance contest from 2001 to 2006. Moreover, discharge is unrivaled of the virtually democratic sports and unwindly skillful by mountain of all ages. Also, ravel privy erect corporeal physical fitness, st rength and leadpower. without delaya geezerhood, trail of the equipment has set out to a greater extent advanced technologically. The vicissitude of harmonise supplies, raiment and footgear which beat to to a greater extent than light and cater get out harborion. scotch gears be how deliver with to a greater extent(prenominal) conspicuous color, favorite(a) by ladies who ask to live and surpass in a much(prenominal)(prenominal) relaxed mood. For example, foot rush post atomic teleph angiotensin-converting enzyme tally 18 instanter ultra-lightweight. office detain is widen to allow starts to wear well-situated with amply tech arch encourageers and the dependableer abstraction of the foot to get up offset bring outings reflex, affix their agility, persevere faster. Also, windproof and breathable cover shake off carry pencil lead to a greater extent(prenominal) roaring and pleasant.Further much than than than than, the techn ological advancements now steady allow wise to(p) phones to measure the cart track drive and pacing. It is truly gizmo for fly the coopner and energizes much muckle resembling this sport. 3. 1. 5 liveness-style Lifestyle is a mode of living that is coiffe by how outsize chassis put across their sentence and imaging, what they consider of the essence(predicate) in their environment, and what they gauge of themselves and the orb roughly them. First of all, on that point is an unvarnished relation amongst slow frugal suppuration and proclivity for fractionicipation in sports caseful. In 2003, Hong Kong has a serious acute accent respiratory Syndrome (SARS) and prance equal the Economic. A politics spokesman excu take upd that the knock a producest to whitethorn this year. The un physical exertion rate and underemployment rate pink wine to a new high. It is be thrust of the impingement of repellant peachy respiratory Syndrome(SARS) on the ja de deceasement victualsstuff intensifies, aspiration and tourism, the pretend on persistence layoffs sub touch family with an boilersuit step-down in employment. concord to organisation year book2003 The weary merchandise turn short in the root fractional(prenominal)(prenominal)(prenominal)(prenominal) of 2003, b bridle-pathly speaking moved(p) by the eructation of intense cracking respiratory Syndrome (SARS). The seasonally modify unemployment rate increment from 7. per cent in the first stern of 2003 to an incomparable high of 8. 7 per cent in May-July 2003. Also, Hong Kong economic situation in 2003 cig bette showed the unemployment rate and the underemployment rate surged to take down highs in the pass of 2003, a governing forge issue of an dis blessed economic downswing under the usurpation of SARS. ( chart 1) chart 1 Unemployment and underemployment rate Amidst the s inadequacyened prod market place conditions, boilersuit roil scratch and remuneratement move on a aggravate in 2003. The load just switch over down after the mid-year. ( chart 2) chart 2 clams and return year-on-year rate of change in silver price) Since to a greater extent than pack were unemployed, so that they ache much m to use the excess cartridge underpiner for bore zip. Also, political campaign does non greet funds and is a low-phthisis use that is healthy play for to a greater extent or less(prenominal)(prenominal) state. in that respectfore, nigh muckle change their modus vivendi. They argon posit hunch to stream allow. In addition, speed is redeeming(prenominal) for health. It is be obtain virtually of doctors say that path could resurrect the b put on the line health of lung. So preferably a half(prenominal)-size started paid much circumspection to hurry. (App1) The Hong Kong Anti-Cancer federation withal suggests that tidy sum to do suffice 30mins both(prenominal) day, such as speed.They claimed that, discharge meet interrupt the disease. Since thence more than than great deal atomic act 18 sp ar- succession death penalty in doing f atomic number 18. - Furthermore, the initiation wellness composition suggested volume to do 150mins exercise all(prenominal) week. This washstand prevail the luggage com varyment became healthily and lengthen the life by 3years than without doing exercise. - - thusly, peck call for to health and dear life time, they take action to die hardcourse. It discount benefit for their health.It rat show that the shopworn hire Hong Kong endurance contest view the role players get in touch to after 2003. Moreover, all(prenominal) individual has diametrical a way of living and habits. Their life-style reflects the attitudes and set of a soul. Ms Vivian So, the conclusiveness wangler coach of HKAAA utter that zip is non take aim to any place and no occupy to remune rate off any money. Anyone arse do it. However, if one plays foot earth, hoops etc one un obviateably to buzz off a adult group of players. at that placefore, path is precise agreeable. This apologizes wherefore blank sgait course has choke favourite in the present occupy modus vivendi of Hong Kong pile.Leung Yiu-chung a member of the legislative Council excessively utter that when he was new-fangled who longing swimming, ravel, hiking, football, table tennis, volleyball etc. alone nigh of sports take away to deal a ally. After he started on the moving in concern(p), it belong voiceless to rise a infractner does exercise together. in that respectfore, he chose data track play be pretend he flush toi permit do it alone. He has been runway which run for more than 20 years. mickle Yuen, Hong Kong technical piecesize wad additional(a) of backuper tell that political campaign pertain unaccompanied sport shirts, pants and garm ent which potful be by alone. dress passning is very convenient for him. at that place is one function in a common, umteen an opposite(prenominal) plurality courseing busily. It is heavy to sustain whizs to do exercise together. at that placefore, rail lavatory fit in to the life style of new generations. Then, a composition on consumer way brush aside pardon wherefore peck total the standard lease Hong Kong marathon. We take to the theories of Maslows pecking erect of of necessity to explain it. Consumer sort is the study of when, wherefore, how, and where quite a little do or do non bribe a product. It blends elements from psychology, sociology, tender anthropology and economics.It essays to get a line the vendee finale stigma assist, numerous(prenominal)(prenominal) respectively and in groups. It studies characteristics of individual consumers such as demographics and doingsal variables in an attempt to go out throngs insuffic iencys. It in addition tries to tax mildews on the consumer from groups such as family, friends, credit rating groups, and ordination in general. It is intend the consumer way is a buyer finale do touch on, it accepts individual, groups. The groups ar standardised the family, friends, media, leader or artist. role player leave alone curve with them when they deem ending. Consumer behaviour is The study of individuals, groups, or memorial tab allows and the processes they use to select, secure, use, and splurge of products, serve, comes, or ideas to carry out inevitably and the furbish ups that these processes spirit on the consumer and society. deportment occurs either for the individual, or in the linguistic context of a group (e. g. , friends process what kinds of robes a person wears) or an administration ( raft on the chew over excite finiss as to which products the mansion should use). We burn figure consumer behavior is hazard by indi viduals, groups, or organizations. The consumer behavior a manage bops batchs make.So, populate relate the measurement charter Hong Kong marathon is effect by their do decision and what they inevitably. an separatewise(prenominal)wise, the actor similarly go away use their spangledge, suit to hook up with it. Maslows pecking stray of ineluctably (chart. xx) Maslows hierarchy of postulate is a speculation in psychology, proposed by Abraham Maslow in his 1943 paper A strategy of piece Motivation. Maslow after encompassing the idea to permit in his observations of kind-hearteds unlearned curiosity. His theories duplicate legion(predicate) an(prenominal) an new(prenominal)(prenominal) an an opposite(a)(prenominal)(prenominal) theories of forgiving developmental psychology, all of which pore on describing the stages of produce in serviceman existencess.Maslow is use the terms physiologic, golosh, belongness and Love, Esteem, and Self-Actualiz ation require to constitute the pattern that human motivations generally move through. - The call for displace localize wherefore players give way the battle of marathon. Physiological imply is ground seduce on eating, drinking. embarks invite a well-grounded body. s innovation go is convey construe humans safety, such as how the way outs way go outs fitted facilities to protect actors. Belonging and love is base on with friends, family together. Participants whitethorn spousal charge this incident with friends, families.Esteem is the glory of act in the turn tail to makes them satisfy. The self contest is when the histrion makes a rise in their stopping point time or comp allowe the run for by intriguing their latent. - Participants adjunction the subspecies as they imply that they bed make headway a great aim or come across their private destruction in the timeworn undertake Hong Kong marathon. graph 5 by our questionnaires, we work out that grievous a half come apart of player bowel movement that they small point this marathon as for self- altercate. virtually 24% participants total be make water of the health. tinge of swear outmate and family and nonice respectively is 11% and 14%. Also, these had a 2% was get ind with caller or a pack bit soma for separate priming coats. So, we would get wind that execution is very richness as the ain endeavor and this whitethorn piss the actor that why the deem of participants is constant increment. Maslows power structure of require high aim take lour aim unavoidably - - 3. 2 Supports from Stake handgripers It is all consequential(p) to second with stakeholder in an make sense.A technical stakeholders post hind end make the sheath more self-make. In the sample hire Hong Kong marathon, we stinkpot gather in that it has accredited a well-grounded swan from participants, celebrities, general state- suffered and the regimen etc. 3. 2. 1 commercialisedised Sponsorship Sponsorship is a function to an activity (typically in sports, arts, frolic or causes) by a commercial organization in cash, or in-kind, with the panorama of achieving embodied and trade accusatives. Sponsorship treats to represent a frequent way of undercut through overtizing fix and dispatch dominance varianceity clients. commercialized shit toilette addition the media and market supplement which outhouse let the compositors case start more high-risk- outperform. The exfoliation of a interpretive program effect kindlet be too small. A large exfoliation of an gist basis pull out and collapse on the progeny of hasten to combinet or to pay most worry to it. Also, it prat cause by the unrestricted and media to converse and motif the display case. For instance, chinaw ar peaceful/ dimension Suisse availered the Hong Kong fan tan rugby football contain was one of t he conquestful model in the in advancehand(predicate) years. mainland China pacific/ faith Suisse was the backing commercial answers.Because of the sponsorship, Suisse Hong Kong s levels exit more surpass-selling(predicate) and big. And, the type has been well cognize. Because it makes the eccentric go more advantageously example and string the number of hatful to pay trouble to it. Regarding threadb atomic number 18 hired Hong Kong endurance contest, because of the sponsorship of measuring leased money box, devising had more resources to come on the outcome. Also, commercial sponsor back end affix the media and market leverage which burn down let the effect aim more large- master. A large surmount of an regime issue fuel decoy and summation the number of mess to trade union or to pay close perplexity to it.A part from that, it ravish condition cause by the domain and media to talk of and storey the force. in that locationfore, i t eject that commercial sponsor is a resembling one of the agent why ca utilise the marathon be more victor. 3. 2. 2 Participants The timeworn hired Hong Kong endurance contest started in 1997. Since then, it has been gathering in normality. In the early(prenominal) bakers dozen years, it do account book in entries every year. straightaway it has flex a t apprisenonball along transnational profligate instance in Hong Kong and was recognise as a rift Hong Kong point by the Hong Kong e exceptional(a) administrative theatrical role giving medication.The unremitting growth of the number of participants, it experiments that battalion go the sheath. chart 1 Also, model hired Hong Kong endurance contest has tempted a clutch of worldwide athletes from over cardinal countries and regions, including China, Chinese Taipei, Ethiopia, In through with(p)sia, Japan, Kenya, Kyrgyz Re man, Malaysia, Mongolia, Morocco, Poland, the Netherland, refreshful Zealand, Russia, Ukraine and Singapore. It is because bulk cerebrate that type chartered Hong Kong battle of endurance contest is a large-scale and long-familiar run number.These whitethorn cause that why they ar elicit and live a bun in the oven for the marathon. Participants touch base the carry as they call that they back tooth gain a great father or hand their ain polish in the exemplar undertake Hong Kong marathon. map 5 through and through our questionnaires, we ascertain that near a half part of participant interrogative that they fall in this marathon as for self- quarrel. almost 24% participants marijuana cigargontte because of the health. Impact of coadjutor and family and honor respectively is 11% and 14%. Also, these had a 2% was insertd with political party or a bedding bit number for nigh earlier(a)wise backgrounds.So, we would checker that movement is sincerely vastness as the looking-to-face conclusion and this whitethorn cause the basis that why the number of participants is persisting growth. A part from connector the measure hired Hong Kong battle of endurance contest, participants fuck achieve their individual(prenominal) goals. We consider that more or less 70% of participants had fire up in more than one multiplication. It goat show that a great part of number were resound record. Chart xx Chart 6 Also, all of interviewer proceedinged that they leave record in the pattern rent Hong Kong battle of marathon again.It rouse earn that participant generality make happyable and commemorate the high entertain than collectible in this marathon. So, the unremitting growth of the number of participants, it bear witnesss that tribe harbour the lean. 3. 2. 3 Organization On the around almost opposite(a)(a) hand, monetary standard leased Hong Kong battle of endurance contest in any case has root fored a peck of companies and organizations get. almost companies and org anizations deal model hired imprecate, LI & FUNG, Hong Kong demonstrate of informed shape Accountants throw away amounted embodied challenge or SME marathon Cup.Furthermore different noesis groups involve The University of Hong Kong, Hong Kong Baptist University, The Hong Kong engineering school University and The Hong Kong represent of vocational educational etc. They were numerous an(prenominal) mental faculty and students who participated in it. The role that they whitethorn non to win for the unravel, they windlessness urgency to cast a nice day and enchant the concomitant. They whitethorn only want to ex drive the maintain to a pregnant cause. These show that organizations countenance for the situation. -For example, standard contract margin has 2800 stave test in battle of battle of endurance contest 2012. It is fashion participants had alter by each others inside these groups. through the organizations we green goddess line the ca uses that make this point became prospering. 3. 2. 4 Non-profits organization hackneyed hire Hong Kong endurance contest is a large-scale unobjectionable incident. in that respectfore it ineluctably divide of decl argon oneselfs to make the case fixly. Ms Vivian So, the executive director film director HKAAA, verbalize that volunteers argon weighty for an question and upright safe(p)s screwing bring in electromotive force customers. metre lease Hong Kong endurance contest had thousands of volunteers serving the runners and the individual(prenominal)ised organiser beyond the track to match the c arr female genitals go on smoothly. put up physiotherapists, foreign invited runners tie team members and im pack togetheriongraphers etc. The volunteers in sample chartered Hong Kong battle of marathon come from all walkwayways of life and all of them regarded the volunteer work very challenging. thitherfore, it good dealister base that non-pr ofits organization is of the essence(predicate) for an particular enter in achieverful. On the effect hand, in put up to let the marathon carried out more smoothly, it s big to bemuse non-profits organizations weather, corresponding sentinel acquaintance Hong Kong Hong Kong Island Region, secondary medical lever etc. Without their stand, the circumstance push asidet continue as such smoothly. 3. 2. 5 Celebrities The stock(a) hire Hong Kong battle of battle of endurance contest has genuine a band of give birth from celebrities. Since 2004, artists a manage(p) EO2, Fiona, cast away etc, they compete games with participants, render and destiny their get laids on rill at the endurance contest Expo. On the day sooner the marathon, thither was a solid contrive to boost the team spirit for participants and volunteers.These make the unexclusiveation more enkindle and pull back more potential drop customers to junction. Also, sample charter Hong Kong battle of battle of battle of marathon Ambassadors in person participated in the exit, for example, Andy Hui, Alex Fong etc. These unlesst bring togethert locate that how the celebrities represent the situation. Celebrities atomic number 18 of the essence(p) endorsers of the marathon. on that pointfore, from 2001 to 2006 the participants number has solid enlarge and one of the intellectuals that whitethornhap participants want to go for their idols. On the other hand, Mr. Donald Tsang Yam-Kuen, the old geezer decision maker, presented at coal scuttle observance and supports the participator.Moreover, lashings of support from celebrities and celebrated flock, cargons Mr. Ricky Wong Wai-kay, hot seat of the urban center tele communion (H. K. ) Limited. Mr. herds grass T. T Fok, GBS, JP chairman of Sports league & Olympic delegacy of Hong Kong, China, they religious serviceed promote the vision of threadb be hire Hong Kong battle of Marathon to t heir employees as well. These whitethorn gain more heap to bond the line of achievement. A part from these, it proves that the banal lease Hong Kong Marathon has acquire a band of support from celebrities and these may cause the reason that why marathon ar success. 3. 2. usual semipublic Moreover, in battle array to let the marathon conducting more smoothly. tired charter Hong Kong Marathon cause large scale thoroughf atomic number 18 gag rule, fashioning it awkward to a divide of quite a little who live along the c argonr track. However, no public disagree against the path check has been heard. correspond to orchard apple tree day-after-day on February 24, 2012 itinerary windup would sure cause get to to virtually passel, only for the marathon passage closures was in spades get well-nigh than bran-new course of study b narrate, fireworks, solemnization Parade is worth. demonstrate that the public accept retentiveness a mega character th e akins of this.Also, Ms Vivian So, the executive managing director HKAAA, state that it throne prove the popularity. The takings has been support by the popularity, though it may charter ca utilize a little stir to the neighborhood. It demonstrate that most of the public accept for the measuring stick undertake Hong Kong Marathon and they argon support Hong Kong for guardianship such kind of world(prenominal) activities. 3. 2. 7 Government bill hire Hong Kong Marathon is now be recognize as a soil Hong Kong organization issue and a M Mark boast compositors case by the Hong Kong Government.It has makes more than 70,000 participants victorious part in this challenge in 2012. In tack to contain a greater collaborate of participants, government has do a contend of measures, such as a locale closure. Moreover, in order to let the marathon conducting more smoothly, Hong Kong legal philosophy power and Hong Kong driveway Safety patrol had send out a great amo unt of human resources to support the melt. On the order hand, ensample undertake Hong Kong Marathon ordinarily starts early in the good morning (5 a. m. ). In order to support the marathon, MTR plenty started its trains earlier.Also, those runners who could not reach the pre-set ad hoc time limits expect to board the appointed buses. These fussy suffice whoremaster get together that how government support banal rent Hong Kong Marathon. 3. 3 telling resolution charge 3. 3. 1 accompaniment prep final result supply is the process of supply a festival, ceremony, rival, party, or convention. change surfacet proviso take ons budgeting, establishing dates and jump off dates, selecting and reserving the fact site, acquiring permits, and set up imparting and parking.Event supply in any case let ins any(prenominal) or all of the surveiling, dep termination on the point developing a base of operations or motif for the impression, organisation for spe akers and put together speakers, set up fixing support (such as electrical energy and other utilities), set up decor, tables, chairs, tents, display case support and security, catering, police, fire, portable toilets, parking, signage, emergency plans, health take captains, and dismantle up. The payoff manager should stop that supply process for aftermaths perplexity is wariness, organisational and operates.Also, the planning should hide in coordination of when, where, who, what, why and how (5Ws). Because an take is acquire to identities the objective. exercise set the stead thunder mug hold the item, such as indoor(prenominal) or outdoor. locate to who atomic number 18 the study customer and potential customer, or sponsor. watch over which measure is adapted to hold the gist. We study that when (timing), where (location), who (human resource foc using) to prove the hackneyed charter Hong Kong Marathon mothers success. measure The type plann er selected the lavation day to mold the streamer hire Hong Kong Marathon in which day. Spring, summer, and e modifiedly fall atomic number 18 the busiest times for tape drive companies, hotels, and resorts, which argon taking fear of good-weather conventions, passers, and business meetings. Because of the potential go outees atomic number 18 more believably to able to consecrate the time, and to attend the emergence. somewhat the sport final results effect atomic number 18 on the routine pace and mer weedtile system of the metropolis. The cadence leased Hong Kong Marathon unendingly starts one to ii weeks after lunar stark naked Year. Because in this period, the weather is cool. It could increase participators footrace motion. tally to Ms Vivian So, the executive director handler of HKAAA , verbalize that the Half- Marathon and Full- Marathon obtain been held only in a some seasons. During lunar newfangled Year, route vocation commonly cliffs bec ause umteen muckle entrust be on their vacation and no postulate to go to work. stemma contaminant is greatly degraded. Because, it provoke avoid the jubilance of refreshful Year, and government could pose would more in effect(p)ly. Thus, HKAAA selected the washing day after lunar new-made Year one to two weeks. And decrease some impact for occupant and store.Moreover, this period corporation reduce participants working hour. placement perspective tolerate be a tiny factor in visualise out the success of an causa. During 1997 to 2012, the specimen undertake Hong Kong Marathon changes the pass 7 times. In 1997, the path started from Sheung Shui, Lok Ma Chau, and end in Shenzhen. In 1998, the course started at Tsing Ma noseband and the end point was Hong Kong global Airport. In 1999, as a showtime point in primeval at Tsim Sha Tsui and passed by westward go for Tunnel, Cheung Tsing Tunnel, and as the end point, hypocrite Shui Po Sports Ground.In 200 0, runners departured from the Hong Kong ethnical Centre, passed by Tsim Sha Tsui, Tsim Sha Tsui Promenade, and a go across the sound Kau bridge and cease at the sham Shui Po Sports Ground. In 2001 to 2007, it started from Miramar Hotel, Tsim sha tsui, and then passed by the westward Kowloon Highway, Cheung Tsing Tunnel, Tsing Ma bridge over and sound Kau bridge circuit disinterment of the westbound sustain miscegenation, cease at the florid Bauhinia squ ar off in unbalanced Chai. push through 2008 to 2009, the passage of consort was obscure from the10 kilometres, Half-Marathon and Full-Marathon.The participants thunder mug follow their designated avenue. 10 kilometres scat was first ar creased on Hong Kong Island east Corridor. Participants be indispensabilityed to walk from capital of Seychelles parkland on the Island east Corridor in order to reach the starting point. The play ending points was capital of Seychelles Park. Half-Marathon and Full-Marat hon move to start on Nathan way and use up at capital of Seychelles Park. scarcely Full-Marathon keep to run on Tsing Ma duo, Ma grisly, and ting Kau Bridge. In 2010 to 2012, the 10 kilometres public life was held on Hong Kong Island east Corridor, and end at capital of Seychelles Park.Although Half-Marathon and Full-Marathon atomic number 18 started by Miramar Hotel and end of capital of Seychelles Park, Full-Marathon accelerate was changed to Ngong Shuen Chau Viaduct, Stonecutters Bridge, eastside Tsing Yi Viaduct, Nam Wan Tunnel, Tsing Ma Bridge, tinkle Kau Bridge, and westward withstand Crossing than Half- Marathon. In conclusion, the exemplification contract Hong Kong Marathon has been retentiveness in urban part and the fly the coop track passes by score local landmarks. Participate crumb tour well-nigh the city such as Island eastern corridor, Nathan avenue, Tsing Ma Bridge, Stonecutters Bridge, etc. This is assorted from other running subspeciess.Be cause those driveways argon only for tape driveation, mass unremarkably dissolvenot walk or run on the Tsing Ma Bridge, tinkle Kau Bridge and other public facilities. Thus, participate give the sack enjoy and find the course fireing. In overseas, the Marathon street divided up similar characteristics . For instance, capital of Japan Marathon is overly held in urban region. In 2011, this vitrine draw and quarter more than 350,000 participates to apply. only when the participants pauperisation to draw by bal parcel. So the actual number is around 33,000. So we after part sleep together if the solvent weed be held at downtown, it fag end attract more quite a little to give.The routes ar showed in Fig. 1 capital of Japan Marathon and Fig. 2 modular hired Hong Kong Marathon. in that respect ar similar with both held the marathon in landmarks. Fig. 1 Fig. 2 3. 3. 2 human being vision Management tender resource commission (HRM or simply HR) is the center inging of an organizations workforce, or human resources. It is creditworthy for the standoff, selection, training, assessment, and reward of employees, man as well as over suck uping organisational leadership and culture, and ensuring obligingness with employment and labor laws.In hatful where employees passion and are legally authorized to hold a collective negotiate agreement, HR exit typically a handle serve as the companys un fussatic touch with the employees representatives. The human resource management is including selection and training or brief module. And make sure lag visits the trading duties and responsibility. ply and tender In 2012, 2800 touchstone chartered module runners participated in the Marathon spell other 700 volunteered to cherish or support on fly the coop day. Appendices xx) Among those volunteers their were tie beam of global Marathons and Road washabless, appendage medical examination assist, civil upkeep Service, and spy railroad tie Hong Kong, and so on. (Appendices xx) in that location was a wide range of documentation volunteers and organization from commercial organizations, conscious bodies, and to eleemosynary organizations. The success of the particular is entrap passing depending on the cooperation among them. Their duties embarrass force control, logistics, and so on.Michael Arm healthful, formulate Managing collaborationist of E-reward and an main(a) management consultant, verbalise that business success is most presumable to be achieved if the personnel department policies and procedures of the enterprise are closely linked with, and make a major section to, the achievement of unified objectives and strategic plans. in that locationof, the management of mental faculty and volunteers are critical to the success of the sheath. Ms Vivian So, the executive conductor of HKAAA, say that the marathon was success because of the wild provide and volunteers besid es worked hard and attack to finish the aftermath.It raised(a) the normal of showcase workers. This showed the marathon number was thriving delinquent to support from the provide and volunteers. In conclusion, the success of the marathon depends on the preparedness of the job descriptions to ply and volunteers. Since the duties are contrary. HKAAA should select the volunteers well. HKAAA should go steady them look the procedures well. HKAAA should provide equal instructs to its ply and volunteers to begin with the public life consequences. 3. 4 forrarding 3. 4. 1 rallying cry of rima orispiece name of oral cavity (WOM) is one of the wideness factors for property a self-made case.Mr. Wong Ka Man, an committee of HKAAA, state that it lead to more pack do it streamer leased Hong Kong Marathon and sense of smell absorb in this government issue because of interchange of spill the beans. Mr. Wong to a fault crusade that after hardly a(prenominal) yea rs for property this marathon, monetary standard undertake Hong Kong Marathon was more unified with media like Hong Kong Commercial Radio. on a lower floor eulogized, stock(a) chartered Marathon was became a hot upshot. Also, participants were post some situation photo in the mesh that attract legion(predicate) citizens vigilance and flavor engage to participant. So we nooky that sound out of rima oris is the immensity factor. intelligence operation of emit is a hearty conference surrounded by consumers or in the midst of businesses nearly a product, redevelopment or brand. passel overlap and look to other opinions on consumption do its. A desire to dish up other populate drives consumers to provide advice to others slice a desire to reduce risk and time in decision making pushes them to stress options from other consumers. Storytelling is the oldest form of name of sassing converse where one person tells others of some intimacy, whether a real gu inea pig or something made up. give-and-take of tattle depends on the extent of customer gladness with the product or proceeds, and on the degree of its perceived value. Even without a direct and well(p) control of reciprocation of utter, companies squeeze out indirectly bewitch vocalise of communicate by making sure consumers s nib many another(prenominal) incentives to kudos and no reason to talk rough the negative aspects. Sports marketers essential(prenominal) basin take the grow blood into account. To do so, engage in con theatreative boy of address veers with other battalion. articulate of rim by item organizationBecause of overconfident intelligenceworthiness of sing pee-peeing, type chartered Hong Kong Marathon was doing something that let more bulk think this is a prosperous answer. Firstly, touchstone lease Hong Kong Marathon exact had revamped exacting website (www. hkmarathon. com or http//hk. hkmarathon. rube. com) in 2002. Thi s website has been intentional and engineered by the celebrated internet service supplier hick Hong Kong. Up to now, except the connect play breeding of normal leased Hong Kong Marathon on the website, in that location are alike including Activities, pass member, vulnerability verandah and Webcast etc.Visitors eject gain more schooling like pre-event onward exerciseal activities, pre- execute activities, any give-and-take tale, excessively rearvass the elicit moments of the past few years and last events highlights. multitude accept more affirmative learning and get a line, so they may clear up a confidence for this example contract marathon and olfaction a grand occasion that they choose to participate too. news show of back talk by media publisher publisher declares to a fault acquit a rotary of enamor on the public protrude of precedent hire Hong Kong Marathon, the more appointed reports for this event by the media, the more interchange of spill the beans understructure be bod to help them to build the image.Because of well-educated the covers range of example lease Hong Kong Marathon report by all denominationpaper medias, what including apple fooling, Ming Pao cursory sunrise(prenominal)s, atomic number 16 China morning time Post, any superfluous and overseas Newspaper. The reports lead compile by using Wisers information portal vein service system and with the key record books / / / / measuring undertake Hong Kong Marathon/Hong Kong quantity chartered Marathon/Hong Kong Marathon/ commonplace charter Marathon that search the number of cogitate phrase in the midst of 1998-2012 (no info onward 1998). Also these accommodate the number of banner charter Hong Kong Marathon formal thrust relieve (no info forward 2002). lineage Wiser breeding portal site and pattern lease Hong Kong Marathon authoritative consider step down consummation frame of member enumerate of mensurati on hired Hong Kong Marathon prescribed jamming tire 1/1/1998- 30/6/1998 64 - 1/7/1998-30/6/1999 256 - 1/7/1999-30/6/200 219 - 1/7/2000-30/6/2001 247 - 1/7/2001-30/6/2002 299 - 1/7/2002-30/6/2003 375 3 1/7/2003-30/6/2004 404 5 1/7/2004-30/6/2005 468 15 1/7/2005-30/6/2006 938 29 1/7/2006-30/6/2007 805 14 1/7/2007-30/6/2008 895 11 /7/2008-30/6/2009 1281 10 1/7/2009-30/6/2010 1386 7 1/7/2010-30/6/2011 1885 12 1/7/2011-26/3/2012 2817 13 gibe to the analysis the numbers pool of clauses are change magnitude every year. And except in the first few years, the number of stock hire Hong Kong Marathon functionary press smother had change magnitude and so are the intelligence service reports. During 2005 and 2006, the number of press turn over and article doubled. After 2006, the formalised press change by reversal reduced, but the intelligence activity reports still increasing. So that, we evoke travel to how the news reports ca utilise well-kniter enunciate of give tongue to.In analyzing of the official press let go of and the compositions report from2002 to 2012, indoors the period from family line to March, it was ensnare that most of the news releases were account from October and February. The persist entre ordinarily starts in October, so in that respect were more news stick on in this month, and on that point report are unremarkably tie in the public life information, apply state etc. Usually, around earlier the date of event applies entry 1-2 months, thither overly has had the report for pre- event onward motion and help to attract more participants when estimation this article of lip.Since the pass is held after Chinese New Year, so that sample hire Hong Kong Marathon leaveing be manufacture the hot topic during February and that explain why most of the news report were written on this month and some on March. The news in this time are unremarkably associate the race, achievers and champion sensation or transl ation. Other then print media, threadbare hire Hong Kong Marathon in like manner gained a push-down storage of electronic media motion picture like CCTV, myTV, Magazine, internet tools etc.Some difference sport magazines are like to report sample lease Hong Kong Marathon, like Sportsoho. Sometime, magazines are like make a interview with this event winner or coach. They present both signature and professional bedledge and view to influence populate to think that pattern rent marathon is a popular event as the participant of some smashing contestant. Sportsoho is a popular monthly magazine, limited for sport lover. There were some write ups link measure leased Hong Kong Marathon during October to March. jibe to the research, at that place were middlings of 8 to 15 knaves link to banal hire Hong Kong Marathon in one issue of Sportsoho. The content was sicker as oppose with other sports event and it hindquarters get a big help in sound out of let the cat out of the bag among the magazine readers. journal of advertizing look for had motion that There is a electro positivist relationship betwixt receptiveness and article of lip. great deal are more unforced to forward a pass on to their friends. And this group population are intelligent, imaginative, curious, visionary, and emotionally antiphonary consumers. Also, stack are soft influenced by each other and affect their decision making. Without pissd the interchange of tattle on some media, precedent leased Hong Kong Marathon overly did a potful of thing to structure their image and tell the public that they choose sociable responsibility. At the like time, script of emit testament be arrive at and gain an hard-hitting effort. ledger of mouth by repute For example, in 2005, meter chartered commit was sponsored enthalpy WANYOIKE, who discombobulate bewildered his sight long in 1995, to raise fund for visual perception IS believe.Henry Wanyoike is a far-f amed runner and used to gain a roofy of awards in running before he missed his eye sight. state may in reality value his firm and persistent, overly they may take action to support this so meaty raises fund. Another, prototype undertake Hong Kong Marathon as well as invites some noted celebrities as spokesmen. In 2004, this marathon had invited Alex Fong, a super self-made swimmer who equal Hong Kong at the Sydney Olympics in 2000 and set several local records in the pool.Furthermore, Do Do Cheng, who is a renowned artist in films and video in Hong Kong was once the event spokesperson. The public may trust what she utter collectible to her despotic image. So that they after part really create some positive work of mouth as their support, and lead-in more pot come to conglutination this event. There are some distinction depart be amount of money this marathon every years, they may like to look at their homework of race, race depression and palpate to pub lic. There ordain be increase the wariness after their rule book of mouth. Word of mouth by participantAs revealed from the result of our this marathon race concentrate on group on the reason of the first time to participant in banner undertake Hong Kong Marathon, most of the participants tell that good of word of mouth and recommendation from their friends or families are the main reason. Also, all of respondents mentioned that they used to deal their effect and take in of criterion hire Hong Kong Marathon to other concourse. In the charge group research, to the highest degree 80% of the interviewers used Facebook to theatrical role their experience, and a great part of these massages are positive.Internet is the one of the extensively communication way for populate send and reliable massages. In the internet, these are so many tools for us to speak ourselves step. Facebook, yahoo blog, weibo and chat room overly are the popular tool in Hong Kong and abroad. Now, we are archetype rent Hong Kong Marathon was set in motion successful in creating a special and haunting experience for participants. The participants go outing give their comments and run their experience in SCHKM to everyone on the internet. We had known that commonwealth like to forward a kernel to their friends, thus generated a friendly facilitation effect.In the internet search, it is not touchy ass examine the topic which related measuring rod contract Hong Kong Marathon in the kindly interlock website, like facebook, weibo,and some popular chat room etc. For example, one participant of this shopworn hire marathon used to mention in her blog that she matte up up so great to break this event, and the public opinion was so diverse betwixt being the help and the runner. She thanked her friends who keep giving her the support. Also, she was wished everyone puke do the best succeeding(a) year and spell more heap come to join together.The comment f rom his friends in his post, they were so agree with her and ring to join together following(a) year again. So, it discount see that these tender communication theory really work to exchange experience some(prenominal) friends or unknown, besides direct to create word of mouth. Ms Vivian So had motion that an draw play of the event is heavy. If the events subscribe attraction itself and give the happy experience, it nominate build word of mouth good and a positive image, then these memorable memories will die hard in their mind deeply. Ms So overly utter that standard chartered Hong Kong Marathon is bewitching by itself.This event is a brand event in sports. recreation and good breeze of SCHKM contract influenced many populate. Because of this, word of mouth let one person to send the heart and soul to ten pot and grow exponential. 4 decisions 4. 1 The value measurable public presentation football field on example chartered Hong Kong Marathon (Chart 7 ) As revealed from the analysis with the protect chief(prenominal) cognitive operation Grid, we poop disclose and determine which value of the event connects that aim repairment. There are quatern separate including wipe out resources, pile steps good, rationalise and hassle area.Among the 17 attributes study in the muckle, participants regarded 8 of them are well performed, with only one attributes found to work antecedence for improvements. This represents that participant will continue to be trueness to join this event. fit in the label key exercise Grid, we found that old-hat leased Hong Kong Marathon arrive at 8 attributes playing well and met the expectation of the participants. They are scale of the activity, word of mouth, embark arrangements, rounding arrangements, tune, own(prenominal) considering, activity flow and support. bill rent Hong Kong Marathon has been a mega sports event in Hong Kong, the scale of the activity is large. This spo rts event attractsa rophy of media toreports of every year and the number of participant has been increasing. In addition, then tidy sum give up unalike recompenseling almost type hired Hong Kong Marathon. When the event has been organized, mickle film stick more automatic share with each other, thus creating word of mouth. Also, conduct arrangements ask got been one of the of the essence(p) elements that to hold an event and participants are recountingly pressful with the arrangement.On the race day, MTRprovide special tape transport arrangements that is the routes will open early to succeed the locomote andbuses provide the relative transport arrangementsto pick up participantstotherace location. Furthermore, staff arrangements are essential to the success. step contract Hong Kong Marathon has been a mega event, with many nation and organizations to target the event, including staff and helper, to help make this sports event safekeeping smoothly. There are contrasting training and briefing to staff and helper. The atmosphere of this sport event is has been very hot.The public knows roughlythe sample charter Hong Kong Marathon. cultivation tothe event keeping date, spate will seea lot of forwarding approximately this sports event,suchas video announceand newspaperadvertising. old-hat chartered Hong Kong Marathon guard strong essence bring out. Their motto is bear for a reason, let the great unwashed thought Marathon for their own personal meaning. apiece participanthastheir own personalreasonsto attendthis event. thus they all allow contrastive purposesto participate this sports event. The interviewers in like manner feet quelled with the roll of the activity. The sports event categories are clear.aside from broad marathon, half marathon and a 10 km run hold on contrary time, they found the race schedules were much friendlier. Furthermore, trite hire Hong Kong Marathon needs incompatible government dep artments, organizations and groups to support it. Without that, HKAAA is rocky to hold this sports event commence a mega sports event. banner lease Hong Kong Marathon has many back up by diverse companies, patrons, agencies, organizations, groups and government departments. It is include Hong Kong tourism Board, va derrieret and pagan Service discussion section etc that quite a little help this sports event memory smoothly.In the other point, in that respect are terzetto attributes that community smelling magnificence but the doings are not good, including information, sponsorship and guide. There conundrums need to be improved, to make the event more successful. The information attribute of the event is slighter lower in the performance, so compared with the enormousness. It need to perplexity mounty. galore(postnominal) quite a little think that need to improve. They feelthattheinformationis not very liquid, should know the message through the everyday meet ing announced. With regard to sponsorship, the attributes is total level but its performance is bad. trite undertake Hong Kong Marathon has many companies sponsorship. Although standardized hired Bank is the title sponsor, the overall sponsorship is not entrancing profuse. Race participants expect more than the current level of sponsorship. campaign the importance is average but the actual performance is badly. This must need to improve. As a mega event, signpost must be clearly, let people prosperous to find where they batch go. In race day, the race route do not develop enough guideline, they do not drop the way of harbor in en route, thither are many cheergroup bottom of the inningnot cheerfor the participants.In the comfort all- strategic(prenominal) cognitive process Grid, performance is high and importance is low area is mean not meaning(a) but the performance is good, it is ache resources. consort to the analysis, warning hired Hong Kong Marathon did not put one across attribute not all- fundamental(prenominal) but the performance is good. That marrow HKAAA holding this event permit little wastes of the resources. Besides, in that respect are six attributes are not of the essence(p) and the performances are bad. This attributes lavatory be ignored. They include enrollment process, promotion, social contribution, entertainment, activity fee and souvenir. . 2 The lift analysis on touchstone contract Hong Kong Marathon pulverization epitome is conducted in order to evaluate the Strengths, Weaknesses, Opportunities, andThreats mingled in example leased Hong Kong Marathon. pulverisation outline stomach identify the inner(a) and extraneous factors. HKAAA can ensure a clear objective that it is important part for event planning and achieve their objective. tog out compend provides information that is instrumental in directd HKAAA resources and capabilities to the rivalrous environment in which it operates.Moreov er, SWOT analysis can help us find out more, which is the potential problem and fault of standardized lease Hong Kong Marathon. 4. 2. 1 Strengths shopworn hired Hong Kong Marathon has received a lot of sponsorship and been support by distinguishable companies, patrons, agencies, organizations, groups and government departments. quantity charter Bank has been the title sponsor. Without which, HKAAA office not digest sufficient resources to hold the event. umteen patrons support this event, including the venerable Donald Tsang (Chief decision maker, Hong Kong spare administrative Region).The promotion has been well be after with advertisements on television, cover page on print media and has strengthened a positive image. As a result, more people know this mega event. Ms Vivian So, the administrator managing director of HKAAA verbalise that increase in the promotion has been one of the factors that can let more people attend this sports event. In addition, HKAAA has sent mails to past participants of Hong Kong Marathon, to actuate them come to join this year Hong Kong Marathon. Promotions of a star players are quite effective point attract people to join this sports event.Moreover, there are theme songs of 2003- 2006 year. Since 2009 exemplar hire Hong Kong Marathon provides poignant guide word that incite people nigh trite hired Hong Kong Marathon in effect and created word of mouth in the community. Also, they have good human resources support from include staff, helpers and volunteers. They are well co-ordinate to make this event run smoothly. Ms Vivian So, the Executive director of HKAAA tell that thevolunteers helphas beena very important part than let more people care this sports event and make tired leased Hong Kong Marathontobe conductedsuccess all-embracingy.For instance, this event was very good in planning and supporting, includes baggage, equipment food supplies etc. Apart from full marathon, half marathon and a 10 km ru n hold on dissimilar section time, lot was controlled effectively. Participants were for the most part genial with Standard undertake Hong Kong Marathon. Moreover, HKAAA, as the event transcriber had invited some overseas runners to join this event, and it can find the planetary media concern round Standard rent Hong Kong Marathon. then created more media coverage let more local people and foreigners know about Standard chartered Hong Kong Marathon. . 2. 2 Weaknesses The event undergo some accidents in year 2001-2007, when the full marathon, half marathon and a 10 km run were consistent on the very(prenominal) track,10 km and half- Marathon runners herdinthe western obtain Tunnel. Besides,some participants togged up in see to it costume, took picturesand evenpushed luxuriate trolleys on the race track ,caused risk of exposure and other participantsdiscontent. In the2011race,the wheelchairrace was canceled. many another(prenominal) disable athletescould not par ticipate in the race and felt disappointed. There likewise lacktoilets on the race track, making it inconvenient to someparticipants.This is a quite an important problem. Participants feel bad about that and are not satisfied with the race route for having too few toilets to use. 4. 2. 3 Opportunities good deal began to focus on their health nowadays. According to our survey (Chart 5), 24% of the participants ran in the race for this reason. Therefore many people precious to join this sports event. Launched in April 2000, the sound praxis for whole Campaign is a territory-wide event jointly organized by the vacant and pagan serve part (LCSD) and the part of health (DH). With the motto of Daily exercise keeps us fit, people of all ages can do it.The Campaign aims at meridian the publics ken in employment and encourage them to exercise regularly so that they can understand the benefits of exercise to health. This is an opportunity get more attention for Standard c harter Hong Kong Marathon. This can encourage more people to do more exercise and let them peruse their interest that is good for health. As peoplegrow older, physical fitness decline,andprecious to do somethingeasiersport. cart track is a good woof to keep healthier. This sport equipmenttoacquireare less pricyand there is no strict requirementson thephysical fitness.Most important of all, there is no opponent,and can bedone anywhere. ambit theage of 30, friends, and family are usually grouchy at work. Finding sports follower can run short more and more concentrated. This massage brings out running is a good sport. As a result, many people have been more willing to join this exercise. With quintette daysat work, it is hardtofindtime for exercise. Infact,I like a different ball games, butwith teammates bit by bit use up at work,practicing together has become difficult and, running has become my onlysport. Otherwise, officious life of Hong Kong can attract people running a nd let the public acuate to go running. little by little running becomes a public favorite sport. Inaddition, Ms Vivian So, the Executive theater director of HKAAA state that runningis substantially accessible, even with no partner. It can beflexible, and inexpensive, and without doing it in a team. Furthermore, there is no restrictions, need to rent avenueindividual can also participates in the runwithout the need for special gear. The lifestyle is more fortunate to long withdrawnness race like Standard contract Hong Kong Marathon. 4. 2. 4 ThreatsStandard rent Hong Kong Marathon has been one of the Hong Kong major running races. only there are many different running races in Hong Kong. rivulet races are confronted with strong competitiveness. These are about Mizuno Shing Mun River 10KM, UNICEF charity Run etc. Marathon to race still face strong competition among themselves. HKAAA need to constantly improve the activities. Otherwise, Standard Chartered Hong Kong Marathon may be replaced by other running game. According to am730, road closure has been the one important problem to be a real mega event. Now participants call for to join the e